It is also a great way to come up with a brand name that creates strong topical associations with your target niche so it will be easy to remember and rank. I use the reputation research tool to identify niche associations with competitors based on Google’s search snippet. This enables you to pick not only relevant keywords but keywords and phrases that make your content genuinely helpful and valuable, which is the ultimate content optimization goal. Keyword Researchįor me, Text Optimizer is the end-all-be-all of relevant keyword research.Īfter you gather some keywords that might be a good fit, you can edit your content and let the tool evaluate the relevancy of your text and how well it is optimized for search intent. You can quickly update meta titles and descriptions, add no follow’s or noindex to mass amounts of pages and (with development permission) add your re-directs and schema to your site. Yoast allows you to do simple SEO optimizations easily from the backend. If your site is hosted on WordPress, Yoast is a must. WebCEO is a powerful B2B SEO platform allowing you to monitor several websites under a single dashboard. The platform also allows you to analyze organic pages for page optimization options. You can also see where you rank for certain keywords and links compared to your competitors and crawl your site for errors like missing pages or missing SEO data. I particularly like the function where you can see who is linking to your website, good or bad! WebCEO Image: KnowTechieīy using WebCEO, you are able to track the ebbs and flows of the site performance and incoming traffic. Therefore, Search Console is your one-stop shop for a quick snapshot of the health of your website.Īdditionally, Search Console alerts you more in-depth about significant issues on your site. Search Console is still referred to as webmaster tools, even though the tools were renamed quite some time ago. These tools ensure a deep understanding of where the sites I come across stand on any given day in the SEO world. Some tools are costly, others are free, and I am here to share the best SEO tools I use daily. I encourage anyone to check as many tools as possible because that process also improves SEO knowledge. Some tools I find useless may turn handy to other people, so take this with caution. Note that it can also be highly subjective. SEO tools range from spectacular to incredibly useless.
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